Pest Control CRM Compared: GorillaDesk vs PestPac vs Briostack

Picking a CRM for a pest control company is not a software decision — it is a workflow decision. The platform you choose shapes how your office staff enters jobs, how technicians close them out in the field, how billing gets triggered, and how customers get notified. Switching later is painful enough that it is worth taking the comparison seriously before you sign a contract.

The three platforms that come up most consistently in conversations among small-to-mid-size pest control owners are GorillaDesk, PestPac, and Briostack. All three are built specifically for the pest industry rather than adapted from generic field service management tools. The differences are in depth, price, complexity, and which types of operations each one actually fits.

This comparison is based on hands-on use of all three platforms, conversations with owners at companies ranging from 2 to 40 technicians, and platform documentation as of early 2026.

Comparison Criteria and Methodology

A CRM comparison for pest control companies needs to cover more than feature checklists. The criteria that actually determine day-to-day value are:

• Office workflow: How hard is it to create, schedule, and modify jobs without training?
• Field experience: What does the mobile app give technicians, and what does it require of them?
• Billing and invoicing: Does the platform handle automatic billing for recurring services without manual triggers?
• Customer communication: What automated notifications go out, and how much configuration do they need?
• Reporting: Can an owner see what the business is doing without exporting to a spreadsheet?
• Integrations: Does it connect to QuickBooks, payment processors, and marketing tools you already use?

None of these platforms is free. Pricing is per technician per month, and every vendor uses custom quoting. The numbers here reflect what owners of 5-to-20-technician companies report paying.

Feature-by-Feature Breakdown

Office Workflow

GorillaDesk has the shortest learning curve of the three. New office staff can schedule and invoice a job in under ten minutes without prior training. The interface is clean, job creation flows logically, and the calendar view is straightforward to navigate. For small companies where the owner is also the office manager, this matters. You do not want to spend two hours learning software when you have eight service calls to schedule.

The trade-off is that GorillaDesk is less configurable than the other two. Service type customization is limited, and companies with complex service agreements or multi-location accounts will run into the edges of what the system can represent.

PestPac is the most feature-complete platform in this comparison. It handles general pest, termite, wildlife, fumigation, and specialty services natively, with job types that can be configured to match your actual service offerings. For companies running multiple service lines, this depth is necessary. For a company that does general pest and nothing else, it is more software than you need.

The interface shows its age. PestPac has been around since the 1990s, and while it has been updated incrementally, the workflow is not as intuitive as GorillaDesk. Expect a longer onboarding period and more reliance on WorkWave’s support team during the first few months.

Briostack sits in the middle. It was built more recently than PestPac and designed specifically for the subscription-based recurring service model that most general pest companies run. The office workflow is faster to learn than PestPac and more configurable than GorillaDesk. Multi-location account management — where one billing contact covers several properties — is handled better here than in either of the other two platforms.

Field Mobile App

GorillaDesk’s mobile app is consistently rated as the most technician-friendly of the three. The interface is simple enough that technicians with limited smartphone experience can use it without ongoing support. Job details, service notes, customer information, and payment collection are all accessible without navigating multiple screens. Chemical usage tracking is included and meets most state reporting requirements.

PestPac’s mobile app covers all required fields but is not as clean to use. Technicians who grew up on smartphones handle it fine; technicians who are less comfortable with mobile interfaces will need more coaching. The app supports offline mode, which matters in areas with poor cell coverage — this is a concrete advantage over GorillaDesk in rural or low-signal service areas.

Briostack’s app is functional and reasonably intuitive. The real advantage is that it is tightly integrated with the back-end scheduling, so when a technician marks a job complete in the field, billing and customer notifications trigger automatically without any office intervention. This integration is the core design principle of the platform, and it works well.

Billing and Recurring Services

Automatic billing for recurring services — monthly, quarterly, annual treatments — is where platforms diverge most in practical value.

GorillaDesk handles recurring billing adequately for simple service structures. If your recurring services are consistent and your customers pay by card on file, the automation works. Custom billing rules, split billing, or services that vary in price by quarter are harder to handle cleanly.

PestPac has the deepest billing engine of the three, including support for annual service agreements with automatic renewal, multi-property billing, and integration with termite bond tracking. Companies that manage termite contracts alongside general pest services need this depth. It is also the most complex to configure.

Briostack built its billing automation specifically for the subscription model. Automatic charge-on-completion with card on file, failed payment retry logic, and billing communication to customers are all included and work without per-job manual action. For companies running high-volume recurring general pest services, this automation directly reduces office labor.

Reporting

GorillaDesk provides basic operational reports: revenue by period, jobs by technician, chemical usage. For small companies where the owner can see everything in the calendar without needing reports, this is enough.

PestPac has the most extensive reporting library, including profitability by service line, technician efficiency metrics, and customer retention analysis. Accessing these reports requires knowing where to find them, and new users often do not discover the full reporting depth until months into using the platform.

Briostack’s reporting focuses on the metrics that subscription businesses care about: customer count trends, churn rate, average revenue per customer, and route density. If these are the numbers you track, Briostack surfaces them more clearly than either competitor.

Pricing Comparison

GorillaDesk is the most affordable option and offers month-to-month contracts, which reduces the commitment risk. PestPac is the most expensive at scale and typically requires an annual contract. Briostack falls in the middle on both counts.

Implementation fees apply to PestPac and Briostack. GorillaDesk’s implementation is self-serve for most companies.

Best For

GorillaDesk is the right choice for small companies (under 10 technicians) doing general pest or single-service pest control who want a platform they can be operational on quickly without a dedicated IT setup. If month-to-month flexibility matters and the budget is limited, GorillaDesk is where to start.

PestPac is built for established mid-to-large operations running multiple service lines — general pest, termite, wildlife, fumigation — that need a single system to handle all of them. If you manage termite contracts, multi-property accounts, or need to integrate with WorkWave’s route optimization and fleet tracking products, PestPac makes sense. Accept the learning curve as a cost of the depth.

Briostack fits companies running a subscription-heavy general pest model at scale — 10 to 40 technicians, high recurring service volume, owners who want to reduce office labor per job through automation. If your business runs on charge-on-completion subscription billing and you want the system to handle that automatically, Briostack’s design matches that model better than the alternatives.

Honest Verdict

GorillaDesk wins on accessibility and cost. PestPac wins on depth and service-line coverage. Briostack wins on billing automation for subscription models.

The most common mistake in this decision is choosing based on feature lists rather than operational fit. A small general pest company that picks PestPac because it has more features will spend months fighting a system that is more complex than the operation requires. A multi-service company that picks GorillaDesk because it is affordable will hit the ceiling of what it can represent in about six months.

One thing worth knowing: PestPac and WorkWave Route Manager are now under the same parent company. If you are already evaluating WorkWave for routing, the PestPac integration is a real argument. Briostack is the independently developed option in this group, and its roadmap is less certain than the two WorkWave products.

Before finalizing any decision, run a live pilot on a subset of accounts. GorillaDesk makes this easy with its month-to-month option. PestPac and Briostack both offer demos, but push for a trial with real data rather than a guided demo where you only see the best-case paths. The real test is what happens when a customer changes their service day, a technician misses a stop, or a payment fails. Those workflows reveal more about a platform than any demo.

What to Do Before You Sign

1. List your top five daily office tasks and ask each vendor to show you exactly how those tasks work in their platform.
2. Get a technician with mid-range smartphone comfort to use each mobile app for one day on real jobs.
3. Ask current customers — not the vendor’s reference list — what they wish they had known before choosing.
4. Confirm the contract length, data portability terms, and what it costs to leave.

The right CRM will not transform your business. It will reduce friction in the work you already do. Pick the one that fits the operation you have today with room for the next few years of growth, and negotiate the price seriously — all three have more flexibility than their initial quotes suggest.